Coffee Oasis
Challenge
Coffee Oasis, a beloved local coffee shop, approached me with a challenge – their brand identity no longer resonated with their evolving customer base. They needed a fresh look that could capture the spirit of their cozy coffee haven while appealing to a younger and trendier demographic.
My approach began with a deep dive into Coffee Oasis' history, values, and target audience. After understanding their ethos and aspirations, I crafted a comprehensive branding strategy. The color palette shifted towards warm earthy tones, symbolizing the comforting atmosphere of the café. The logo, a playful blend of a steaming coffee cup and a stylized oak tree, represented their commitment to sustainability and community.
Approach
The logo redesign was just the start. I extended the new branding across their menus, signage, packaging, and even coffee cup sleeves. In collaboration with local artists, we adorned the café's walls with murals, reinforcing the café's role as a hub for creativity and community.
Execution
Results
The impact of the rebrand was immediately evident. Foot traffic surged as Coffee Oasis attracted a younger clientele seeking a cozy, Instagram-worthy spot. Sales of specialty drinks and merchandise skyrocketed. Most importantly, the café regained its reputation as the heart of the neighborhood, a place where friends and family gathered over a cup of artfully brewed coffee.
